Search results for “Espn the making of a sports media empire”

ESPN: The Making of a Sports Media EmpireOnce a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X’s and O’s into billions of $$$. Vogan’s in…

The QB: The Making of Modern QuarterbacksWith unparalleled access to the recruits, coaches, and gurus shaping football’s future, Bruce Feldman has written a modern-day tale about the making of the next superstars in the game’s most important position: the quarterback. In the world of modern football, with NFL teams worth more than a billion dollars, no position defines a franchise like the quarterback. The QB is the story of a year in the making of those star players, and of the most significant year in QB development in sport’s…

Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the BoardroomA Best Business Book of 2015, Strategy Business ESPN’s rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer’s first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESP…

Every Day I Fight: Making a Difference, Kicking Cancer's Ass“When you die, it does not mean that you lose to cancer.  You beat cancer by how you live, why you live, and the manner in which you live.” – Stuart Scott The fearless, intimate, and inspiring story behind ESPN anchor Stuart Scott’s unrelenting fight against cancer, with a foreword by Robin Roberts. Shortly before he passed away, on January 4, 2015, Stuart Scott completed work on this memoir. It was both a labor of love and a love letter to life itself. Not only did Stuart relate his pe…

ESPN: The Making of a Sports Media Empire by Travis Vogan (2015-10-01)“When you die, it does not mean that you lose to cancer.  You beat cancer by how you live, why you live, and the manner in which you live.” – Stuart Scott The fearless, intimate, and inspiring story behind ESPN anchor Stuart Scott’s unrelenting fight against cancer, with a foreword by Robin Roberts. Shortly before he passed away, on January 4, 2015, Stuart Scott completed work on this memoir. It was both a labor of love and a love letter to life itself. Not only did Stuart relate his pe…

ESPN: The Making of a Sports Media Empire by Vogan Travis (2015-10-15) Paperback“When you die, it does not mean that you lose to cancer.  You beat cancer by how you live, why you live, and the manner in which you live.” – Stuart Scott The fearless, intimate, and inspiring story behind ESPN anchor Stuart Scott’s unrelenting fight against cancer, with a foreword by Robin Roberts. Shortly before he passed away, on January 4, 2015, Stuart Scott completed work on this memoir. It was both a labor of love and a love letter to life itself. Not only did Stuart relate his pe…

The Sure Thing: The Making and Unmaking of Golf Phenom Michelle WieMichelle Wie couldn’t miss. No way. Big success? It was only a matter of time. At four she could drive a golf ball a hundred yards. At ten she was outdriving adult male golfers in her Honolulu hometown–from the back tees. At thirteen she won the Women’s Amateur Public Links, becoming the youngest person ever to win a USGA championship. The next year she was playing in LPGA and PGA Tour tournaments. At sixteen she was earning eight figures in endorsements. Yet by the time she turned eightee…

Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and “branding” of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for …