Search results for “Confessions of an advertising man”

Confessions of an Advertising ManA new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written “We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.”  —David Ogilvy David Ogilvy was considered the “father of advertising” and a …

Confessions of an Advertising Man by Ogilvy, David (August 1, 2004) PaperbackA new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written “We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.”  —David Ogilvy David Ogilvy was considered the “father of advertising” and a …

Ogilvy on AdvertisingA candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos….

Confessions of an Advertising Manavid Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If y…

Team of Rivals: The Political Genius of Abraham Lincolnavid Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If y…

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success….

Confessions of an Advertising ManGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success….

Confessions of a Grumpy Advertising ManWhat it really takes to succeed with advertising, branding and social media.With a no-holds barred look at advertising, marketing, social media and the writing life, “Confessions of a Grumpy Advertising Man” provides guidance for our online age – a sanity check for others struggling to maintain consistency and quality in marketing. This book can help you be aware of both the dilemmas facing marketers today as well as the choices you’ll have to make at every step.What you get.There’s a st…

The Unpublished David Ogilvy“Ogilvy is the creative force of modern advertising.”—The New York TimesFirst collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career’s worth of public and private communications—memos, letters, speeches, notes, and interviews—from the “Father of Advertising” and founder of Ogilvy & Mather.Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the privat…

Confessions of a Mad ManOne of the few surviving “Mad Men,” George Parker has lived through more than forty profligate, debauched and decadent years in the world’s second oldest profession. This is a guy who has seen it all and done it all. And a great deal of what he has seen and done would make the current TV show; “Mad Men,” look like Sesame Street. Unless Kermit is caught with his pants down banging Miss Piggy on the PBS boardroom table. Ah, the good old days… Sex, drugs, rock & roll and a bit of advert…