Search results for “Conducting research”

Conducting Research: Social and Behavioral Science Methods• Prepares students to conduct their first empirical research study, with quantitative and qualitative methods covered in detail. Common features as well as differences between the two research approaches are explored. • While theoretical material is included, the emphasis is on providing practical, easy-to-follow advice on how to conduct a first research project. • Unlike most texts with hypothetical examples, this text―with real examples written by a variety of published researchers…

Conducting Research: Social and Behavioral Science Methods• Prepares students to conduct their first empirical research study, with quantitative and qualitative methods covered in detail. Common features as well as differences between the two research approaches are explored. • While theoretical material is included, the emphasis is on providing practical, easy-to-follow advice on how to conduct a first research project. • Unlike most texts with hypothetical examples, this text―with real examples written by a variety of published researchers…

Designing and Conducting Mixed Methods ResearchA practical, how-to guide to designing mixed methods studiesCombining the latest thinking about mixed methods research designs with practical, step-by-step guidance, the Second Edition of Designing and Conducting Mixed Methods Research now covers six major mixed methods designs. Authors John W. Creswell and Vicki L. Plano Clark walk readers through the entire research process, from formulating questions to designing, collecting data, and interpreting results and include updated examples from pub…

Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research, Enhanced Pearson eText with Loose-Leaf Version -- Access Card Package (5th Edition) NOTE: Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the Enhanced Pearson eText may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. This package includes the Enhanced Pearson eText and the loose-leaf version   A practical, step-by-step core research text that balances coverage of qualitative and quantitative methods …

Conducting Research Literature Reviews: From the Internet to PaperProviding readers with an accessible, in-depth look at how to synthesize research literature, Conducting Research Literature Reviews is perfect for students, researchers, marketers, planners, and policymakers who design and manage public and private agencies, conduct research studies, and prepare strategic plans and grant proposals. Bestselling author Arlene Fink shows readers how to explain the need for and significance of research, as well as how to explain a study’s findings. Offering a ste…

Conducting Research in Psychology: Measuring the Weight of SmokeFeaturing humor and interesting examples that readers can understand and relate to, Brett W. Pelham and Hart Blanton’s informative and comprehensive research methods book is one that users will really enjoy. This brief book includes hands-on activities that involve learning by doing, methodology exercises that encourage readers to use their intuition to understand research methods, and methodology problems that teach how to apply basic research principles to novel problems….

Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second EditionFor a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market re…

Focus Groups: A Practical Guide for Applied ResearchThis updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated w…

Designing and Conducting Ethnographic Research: An Introduction (Ethnographer's Toolkit, Second Edition)This is Book 1 of 7 in the Ethnographer’s Toolkit, Second Edition.The Ethnographer’s Toolkit series begins with this primer, which introduces novice and expert practitioners alike to the process of ethnographic research, including answers to questions such as who should and can do ethnography, when it is used most fruitfully, and how research projects are carried out from conceptualization to the uses of research results. Written in practical, straightforward language, this new edition defines t…

Conducting Health Outcomes ResearchConducting Health Outcomes Research serves as the definitive guide to successful investigation of health care outcomes and the key resource for ensuring quality care. As consumer, insurer and government demands for quality health care increase, the field of research required to measure such quality stands to grow exponentially. Conducting Health Outcomes Research brings together the practical, actionable information needed to conduct research on health outcomes, with the goal of measuring the q…